Process Framework Design & Standardization (Lean Agile)
Established in 2013, Brainstorm Force has emerged as a fast-growing product organization known for delivering innovative digital solutions to a global customer base.
Case Details
Client Name: Brainstorm Force
Transformation Pillars : Process
Project Duration: 12 Month
Client Website: brainstormforce.com
Background
Established in 2013, Brainstorm Force has emerged as a fast-growing product organization known for delivering innovative digital solutions to a global customer base. With rapid expansion across product lines and distributed teams, the company faced increasing complexity in its operations. Different teams followed their own processes, resulting in inefficiencies, lack of alignment, and slower time-to-market.
To sustain growth and maintain its competitive edge, Brainstorm Force set out to design a standardized process framework while embedding Agile ways of working across the organization.
Challenge
As Brainstorm Force scaled, its fragmented workflows and inconsistent practices created multiple roadblocks:
- Inconsistent processes across teams, leading to duplication and inefficiencies.
- Lack of a unified framework for planning, prioritization, and execution.
- Limited visibility into delivery progress and dependencies at the leadership level.
- Agile practices existed in silos, but were not standardized or scalable.
- Gaps in ownership and accountability, slowing down decision-making.
These challenges impacted productivity, slowed product delivery, and made it difficult to scale effectively.
Solution
Brainstorm Force partnered with Xformers to undertake a Process Framework Design & Agile Implementation initiative. Using Xformers’ Co-Creative Consulting approach, both teams collaborated to co-create a unified framework that streamlined operations, fostered collaboration, and established a scalable Agile operating model.
The solution focused on building a system that was standardized, transparent, and future-ready, while retaining the flexibility needed for innovation.
Key Steps
Discover Phase: Assessing the Current State
- Conducted process audits and workshops with product, engineering, and design teams.
- Assessed Agile maturity levels across functions.
- Identified bottlenecks, inefficiencies, and adoption challenges.
Design Phase: Crafting the Framework
- Designed a standardized process framework aligned with Agile principles (Scrum, Kanban, Lean).
- Defined workflows for backlog management, sprint planning, reviews, and retrospectives.
- Created governance structures ensuring accountability and transparency.
Co-Create Phase: Validation and Refinement
- Partnered with teams to co-create Agile playbooks and process documentation.
- Piloted the framework with select product teams to gather real-world feedback.
- Refined roles, responsibilities, and ceremonies to suit Brainstorm Force’s culture and needs.
Implement Phase: Organization-wide Rollout
- Rolled out Agile practices and the standardized process framework across all teams.
- Deployed Agile tools and dashboards for real-time visibility.
- Conducted training and coaching sessions for Product Owners, Scrum Masters, and team leads.
Sustain Phase: Continuous Improvement
- Set up quarterly Agile maturity assessments to measure adoption and outcomes.
- Created a Continuous Improvement Forum for teams to share best practices.
- Established an internal Agile Champions Network to drive ongoing adoption.
Outcomes Delivered
The initiative delivered measurable business and cultural impact for Brainstorm Force:
- 40% faster release cycles with sprint-based planning and delivery.
- Improved transparency through real-time Agile dashboards.
- Stronger collaboration across product, design, and engineering teams.
- Scalable Agile operating model enabling seamless growth across product lines.
- Cultural shift towards ownership, accountability, and continuous improvement.
Conclusion
Through its partnership with Xformers, Brainstorm Force successfully transformed its operating model by designing a standardized process framework and embedding Agile practices across the organization. The initiative not only improved delivery speed and efficiency but also fostered a culture of accountability, collaboration, and adaptability. Today, Brainstorm Force is equipped with a scalable framework that positions it to innovate faster, respond to market needs, and sustain its growth trajectory.